
Suad Merchant
Global Chief Marketing Officer
GEMS Education, Former Global Head of Brand, Corporate Communication, Partnerships & Social Strategy at Mashreq Bank
Suad Merchant is the Global Chief Marketing Officer (CMO) at GEMS Education, where she leads global marketing, brand strategy, and communications. In this role, she reinforces GEMS Education’s reputation as a trusted, family-run institution delivering world-class education with heart and vision. Her mandate goes beyond communications, she is a key driver of business growth and impact, ensuring GEMS continues to lead in a sector critical to regional and global development.
Previously, Suad was the Global Head of Brand & Growth Marketing, Partnerships, and Corporate Communications at Mashreq, the UAE’s oldest bank with a presence in 15 countries. She defined and executed the bank’s global brand and marketing strategy, corporate communications, strategic partnerships, and ESG marketing. Suad also played a pivotal role in shaping Mashreq’s strategic vision, acting as brand custodian, and steering its customer-centric digital transformation. Under her leadership, Mashreq was recognized as the fastest-growing brand in the Middle East by Brand Finance in 2024.