
Gregoire Charpe Civatte
Marketing & CX Expert, Former Group Vice President of CX
Majid Al Futtaim
Gregoire is a senior innovation and customer experience leader with more than 20 years of experience transforming major organisations across Retail, Luxury, Government, Real Estate, Hospitality, and Mobility. Most recently, Group VP of Customer Experience & Innovation at Majid Al Futtaim, his career also includes senior roles at Chalhoub Group, Emaar, Air Liquide, Rexel, and Orange.
An entrepreneur and investor, he co-founded the European mobility startup Otoqi and is the founder of WOA (Work Of Arts), a boutique consultancy and concept studio. He also supports early-stage ventures and owns hospitality businesses in Asia.
Gregoire teaches Luxury Marketing at the American University of Sharjah and lectures at INSEAD, ESSEC, and Bocconi. He is a member of The Future Club’s Community Council in Dubai and holds a Master’s in Communications & Marketing from La Sorbonne (CELSA), along with executive certifications from Oxford, Berkeley, MIT, and Harvard. He is CCXP-certified.
A creative at heart with a background as an international music artist and photographer, he is a strong advocate of multidisciplinary thinking and brings a distinctive perspective to innovation and experience design.